No matter what business you are in, clients are important to your overall success. Often business owners will spend a lot of time, money and resources gaining new clients and boosting their initial sales figures. However, once a new client is added to the books, the client and those client expectations are forgotten about. 

If you want to exceed client expectations and create a positive experience for them, you need to be able to go the extra mile – regardless of what stage in the selling cycle they are at.

It is vitally important that you look after your clients, at all stages of their journey with you. Not only have they already shown trust and interest in your business, but they are also the ones who will spread word of how good or bad their overall experience was. 

So, if you want them to share a positive result, you need to learn how to go the extra mile for your clients. Here’s how you can make that job a little easier on yourself

Know your client and their expectations

This is important for any type of business, but it is of particular importance to service-based businesses. We often need to know more about our clients, in order to provide a higher level of service – and if you know your customer well, you have more opportunities to go the extra mile.

If you want to provide a higher level of service that exceeds client expectations, you need to be able to anticipate what they need. You need to know what they struggle with and what solutions they are looking for, as well as how to reach them and what will wow them. 

Be forward thinking and proactive

For clients who are in a similar business area to one you have worked on previously, you can look back on what worked for previous clients. However, for an area that is new to you, you will need to carry out some background research to learn more about your client and their potential needs.

If you want to go the extra mile, you need to be thinking at least one step ahead of your client. Learn to anticipate your client expectations and their needs – and be proactive in your actions. Offer suggestions and think outside the box for potential solutions to things that can help them on the next stage of their journey.  

Go the extra mile to exceed client expectations

So what does it mean to go the extra mile? It’s about creating a wow moment for your client. It’s about delivering what you say you will do, but also taking it one step further. Can you deliver earlier or provide a little extra? Maybe you can share a resource or the contact details of someone who can help solve an additional issue they may have? Can you offer them something they didn’t know they needed or create a new product or service to help them further?

(If you need some inspiration on how to wow your customers, check out this article by SmarterCX.com: https://smartercx.com/10-ways-to-create-an-unforgettable-customer-experience/)

No matter what business you are in, clients are important to your overall success. If you want to exceed client expectations and create a positive experience for them, you need to be able to go the extra mile, regardless of what stage in the selling cycle they are at – and the advice above will help. So why not see what you can implement to get the ball rolling!

If you’d like to work with a VA who goes the extra mile for their clients, why not get in touch? You’ll find details of our services, along with our contact information, on our services page. So, why not head on over there now and schedule in a call? We can chat about your business and see how we can help you get the maximum benefits of working with us.

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