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Right Direction when starting out in business

Reflection, Where did I start? – a question I often ask myself. So much has happened over the last two and a half years. It is surprising how much more business related information one has learnt, some things have worked well and others that have not. They say we all learn by trying different things in life and business.

When reflecting on how did I manage in finding the right direction. Since starting my business as a Freelance PA/Virtual Assistant – so much has happened. An extremely rewarding and fact finding journey since 2018.  The transition from the coporate world to a freelance PA/Virtual Assistant is a journey itself!

During Lockdown, over the last year, you might have decided to set up your own business. It can be challenging working out what to do first. There is so much information to “take on board” as they say. You might wonder, am I going in the right direction?   My first business idea was simply a notebook and pen, with lots of ideas.

Key Things that Helped me Finding the Right Direction

  • Deciding on a Name gave me a definite focus, ideas for logos and colours etc, reason for your Name
  • Sole Trader versus Limited Company, researching the Government website together with the Federation of Small Businesses and Companies House
  • Domain Names – My Personal Choice  the Reg 123 Website
  • Logo/Tradmarking with the IPO
  • Finance – speaking to a local accountant
  • Hardware/Wifi Requirements
  • Research – both Internet and Books
  • The Legals

What’s in a Name

Looking back finding the right name for my business was a challenge. “Witts End” resulting from a brain storming session with family and friends. You might wonder what is the “meaning behind the name”. Witts End was set up with the aim of supporting business owners who had been in business for some time. Having reached the stage when they were overworked, did not know what to do next and needed some support with their business administration.

What if I Do Not have a Website Set up

At the start of my journey I had not thought about setting up a Website. I still needed to be engaging with potential clients, and to think about SEO, what were my options?

I decided to advertise locally and initially took an advertisement out in a local Community Monthly Magazine. Luckily in my locality, there was a business community website where I could advertise and also have a business page if one did not have a website yourself. So I arranged for my first Witts End Business Services business page to be featured in the Penny Post Community Website .

Legal Side of Things

As a person one of the most important things to me it the legal side of things and data protection. At the start of my business journey with the onset and changes to GDPR, the ICO was additional thing to take on board. Just after setting in business I heard about Suzanne Dibble’s Small Business Legal Academy which I have found to be a brilliant investment as a business owner which includes Legal Templates etc.