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Good communication in business is an essential element of business success. It’s one of the most important functions of management as it boosts productivity and team morale and also helps improve results and reduce errors. But get it wrong and you’ll find yourself open to errors and upset, on the wrong side of client satisfaction and battling reduced engagement and sales.

Strong, clear communication is essential to your internal and external business success. How you communicate with your team affects how they talk to each other and you – and how you all interact with clients and the outside world.

But if your communication skills could do with a little improvement, here are some tips to help.

Keep communication in business consistent and positive

Look to build a friendly atmosphere and better relationships, by keeping communication positive and consistent. Focus on being open and honest with colleagues and customers. Be the example of how you expect things to be. Interact openly with your team and customers and encourage them to respond in the same way.

When you encourage positive, open communication, it increases transparency. Your clients feel seen and heard, and this means they’re more likely to be open and honest about their needs and feelings. You can encourage this with the liberal use of feedback forms and surveys within your client funnels.

But also it helps business growth because your team will also be on the same page as you and your business goals. They’re able to express any concerns they may have, as well as provide valuable feedback. Productivity also increases, as you’re all working to a unified vision for your business.

Communication needs to be simple and clear

Communication needs to be simple and clear to minimise confusion and misunderstandings. It also helps minimise the risk of lost information and you spend less time chasing others. And as a bonus, this also increases productivity and effectiveness within your working day.

When you keep things simple and clear, you also help improve the knowledge base of everyone involved. You’re openly sharing knowledge and keeping the team informed. They can then provide more value to your clients, as they have all the information they need to be more effective in their role and when playing ambassador to your business.

Good communication in business helps earn trust and loyalty

Reputation and growth are two essential elements of a successful business. Improve communication and you’ll find both improving. Clients and team alike will feel seen and heard, valued and cared for. Customer satisfaction and retention is improved, as is team morale – leading to a boost in loyalty and trust.

But you can increase this further with the use of effective brand messaging. Keep it consistent, open, and clear. Focus on speaking openly and honestly with your ideal clients, as part of your online business promotional activities.

Good communication builds better relationships

Because no matter how you look at it, good communication helps build better working relationships with your team and your ideal clients. Use it right and you can form an emotional bond with clients and team alike, one that encourages them to choose you and stay loyal to you. This helps create a better working environment, a strong brand message and an increase to your bottom line.

And if you’re looking to create your first team, why not start with hiring a Virtual PA/VA? I can help you manage the administrative tasks within your business, freeing you up to work on your brand messaging, team growth and client satisfaction. So reach out and let’s chat about potential solutions for you and your business – simply drop me an email at hello@wittsendbusinessservices.co.uk.